Our Story

Company Values


Made with love in the USA

CocoRoo® began from a desire to find a better way to treat your skin. Frustrated with all the added chemicals, water, and unnecessary ingredients in most lotions, we took matters into our own hands. CocoRoo was founded by an American mother named Jill, who used her passion for natural and organic products to create some of the finest natural skin care products.

Her natural skin care journey began in Australia where she lived for 14 years. Living in the warm Australia sun is great for year round fun, but also hard on your skin- especially if you love spending as much time outdoors as we do!  This inspired Jill to create a natural and more effective way to moisturize and hydrate your skin. Most products on the market are full of added chemicals and extra water. She wanted something she could feel good about using on her young daughter.  

Like most endeavors, it took time to get it right. The ingredients, like cold-pressed raw coconut and macadamia nut oil, were carefully selected for their wonderful benefits for healthier and softer skin. Coconut oil is an edible oil and it is unique because it is one of the richest source's of lauric acid which helps retain moisture and penetrates deep into the skin.  Macadamia oil is rich in essential fatty acids, making it easy for skin to absorb without feeling greasy. It mimics the skin's natural oils, allowing you to maintain your natural glow.

Once the natural ingredients were selected (literally just three or four), it was time to perfect the blend and design beautiful and functional packaging. Frustrated with dipping hands into unsanitary jars, was the inspiration to package the products in beautiful soft-touch squeeze tubes specifically designed for body care. Now she could take the large glass jar (and spoon) of coconut oil out of the bathroom and back into the kitchen, where it belongs.

The coffee scrub was perfected by using fresh, organic coffee beans blending them with cold-pressed macadamia nut, sweet almond and coconut oils. The result is an amazing natural exfoliator with deep moisturizing properties that leaves the skin feeling smooth and soft!  It smells amazing and keeps  skin healthy and beautiful.

Once again, packaging was an important part of the coffee scrub process.  Unsatisfied with current  exfoliator and scrub packaging options that require double dipping of hands and fingers into unsanitary jars and wet paper bags, it was important to find innovative and functional packaging for the perfect coffee scrub. A soft-touch squeeze tube was the perfect match.

Which brings us to back to the USA - Iowa, where Jill grew up and where CocoRoo is based. Our philosophy is simple: Love the Skin You are In. CocoRoo is dedicated to making natural beauty products with integrity and care. We believe you should treat your body, like you treat other people, with kindness.